360 MMS compliant multi-brand campaign building with Agentforce Marketing

Problem

Every campaign for each of four regulated lending brands had to clear Spam Act and credit-licensing rules, and hand-coding HTML templates took up to four hours per campaign (reported by Salesforce)

Workflow

1. Marketer starts from a library of pre-approved, brand-specific templates
2. Agentforce Marketing builds, checks and launches the campaign with disclosures and subscription requirements built in
3. Content goes out across all four brands from one marketing hub
4. Related agents handle commission reconciliation and broker loan-status self-service

Human-in-the-loop: Marketers write content and approve templates; compliance is enforced through pre-approved templates rather than per-send review.

Tools & stack

Risks & limitations

Outcomes & evidence

Reported outcomes

• Campaign build time cut from up to 4 hours to 15 minutes, about 16x faster
  Reported by Salesforce / 360 MMS · Source (salesforce.com)
• Commission reconciliation cut from three days to under two minutes; loan assessment SLA from seven days to two
  Reported by Salesforce · Source (salesforce.com)

Evidence

• vendor customer story with named CEO; undated page, accessed 2026-10-15 (2026-10-15)

  Within 15 minutes we are able to get contents across the four brands out, whereas previously it would take 4 hours to prepare the campaign.

Vendors & implementers

• Salesforce

Review history

Last reviewed 2026-10-15 by Research Chief (agent).

• 2026-10-15: Added in batch-09; sources fetched and key figures confirmed; figures attributed.