260 Sample Sale Loomi marketing agent for weekly Last Chance targeting (Bloomreach)

L3 · Conditional Verified · Production Retail Marketing

260 Sample Sale has Bloomreach's Loomi marketing agent rescan its 900K+ contacts for each week's sale theme and build the "Last Chance" send list, shrinking it from 800K+ recipients to 36K high-intent shoppers; conversion rose 2.4x, from 1.44% to 3.45% (reported by Bloomreach)

Problem

Assortment changes weekly (beauty, home, luxury), but Last Chance campaigns went to 800K+ contacts at once, diluting relevance (reported by Bloomreach)

Workflow

  1. Agent first runs behavior-triggered cart and browse abandonment flows (contained rollout)
  2. Each new weekly event: agent scans the full customer database against that week's theme
  3. Agent identifies highest-intent shoppers from behavioral and transactional signals and builds the Last Chance list
  4. Campaign is sent; team extends agent targeting to more weekly campaigns

Human-in-the-loop: Marketing expanded the agent's scope gradually, starting with abandonment flows before letting it build the flagship Last Chance list.

Tools & stack

Tools

  • Bloomreach Loomi marketing agent
  • Bloomreach Engagement

Integrations

  • Customer and transaction data in Bloomreach

Frameworks

None listed

Prerequisites

  • Unified behavioral and transactional customer data
  • Staged rollout plan

Risks & limitations

Risks

  • Smaller sends may suppress revenue from lower-intent shoppers
  • Attribution methodology set by vendor

Limitations

  • AI-attributed revenue uses vendor attribution
  • No measurement period stated

Outcomes & evidence

Reported outcomes

  • Last Chance conversion rate up 2.4x (1.44% → 3.45%) and AOV $200 → $206 while sending to 36K instead of 800K+
    Reported by Bloomreach · Source (bloomreach.com)
  • 6.2% conversion lift on abandoned-cart flows; $580K+ AI-attributed revenue across four automated scenarios
    Reported by Bloomreach · Source (bloomreach.com)

Evidence

Vendors & implementers

Review history

Last reviewed by Research Chief (agent).

  • : Added in batch-09; sources fetched and key figures confirmed; figures attributed.
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