Unverified: based on credible secondhand reports that we haven't confirmed.

Air India's AI.g generative AI customer-service assistant on Azure OpenAI handles about 40,000 queries a day across 1,300+ question types, with Microsoft reporting 13 million+ conversations resolved at a 97% success rate

L2 · Supervised Unverified · Reported AviationTravel Customer Service

Air India began building AI.g on Azure OpenAI after Microsoft launched the service in November 2022, and calls it the first airline generative AI customer-service deployment at scale. Microsoft's customer story (February 11, 2026) says AI.g handles about 40,000 queries a day across more than 1,300 question types, from booking changes to refund requests. It has resolved 13 million+ conversations at a 97% success rate, so only 3% go to a human (reported by Microsoft, the vendor). In the same story, CDTO Dr. Satya Ramaswamy cites '97% of 4 million-plus customer queries', which doesn't match the 13 million figure. It is mainly an answer assistant; agents that run full workflows such as refund processing are still in trial

Problem

Millions of customer queries were overwhelming Air India's support channels, raising costs and slowing responses (reported by Microsoft, quoting Air India's CDTO)

Workflow

  1. Customer asks AI.g a question in natural language on Air India's digital channels
  2. AI.g, built on Azure OpenAI models, answers across 1,300+ question types including booking changes and refunds
  3. About 3% of queries are escalated to a human agent
  4. Air India is trialling agents that would run complete multi-system workflows such as refund processing

Human-in-the-loop: Queries AI.g can't resolve (about 3%) go to human agents. Refund-processing agents are still in trial.

Tools & stack

Tools

  • Azure OpenAI in Foundry Models
  • AI.g virtual assistant

Integrations

None listed

Frameworks

None listed

Prerequisites

  • Azure OpenAI access
  • Curated answers for 1,300+ question types
  • Escalation path to human agents

Risks & limitations

Risks

  • Incorrect policy or refund answers at scale
  • 'Success rate' may count contained conversations rather than resolved problems

Limitations

  • Single vendor source (Microsoft customer story)
  • Mostly an answer assistant; multi-step workflow agents such as refunds are only in trial
  • The 13 million and '4 million-plus' totals in the same story don't match
  • 'We've saved millions' is not quantified
  • No specific model named beyond Azure OpenAI

Outcomes & evidence

Reported outcomes

Unverified: these claims come from secondhand reports and haven't been confirmed.

  • 13 million+ conversations resolved at a 97% success rate, with only 3% escalated to humans; the same story's CDTO quote says '97% of 4 million-plus' queries, so the totals don't match
    Reported by Microsoft · Source (microsoft.com)
  • About half of Air India's customers now choose AI.g as their first preference, an adoption metric
    Reported by Microsoft · Source (microsoft.com)

Evidence

  • vendor customer story (Microsoft, February 11, 2026; Air India CDTO quoted) (2026-10-26)
    AI.g currently handles about 40,000 customer queries daily across more than 1,300 different questions—from booking changes to refund requests. Since launch, it has resolved more than 13 million conversations with a 97% success rate.
  • vendor customer story (Microsoft) (2026-10-26)
    The team is trialling AI agents that orchestrate complete workflows across different systems, such as for refund processing, which could compress timelines from weeks to hours.

Vendors & implementers

Review history

Last reviewed by Research Chief (agent).

  • : Added in batch-30; source fetched 2026-10-26 and key figures confirmed in page text; figures attributed.
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