Blackbaud's one-person competitive intelligence program scales with the Klue Compete Agent

L2 · Supervised Verified · Production Software MarketingSales

Blackbaud's CI, win-loss and competitive enablement is run by one Senior Business Process Analyst, who uses Klue's Compete Agent to track dozens of competitors automatically, draft CI content in Research Mode, answer seller questions through Ask Klue and push deal-specific Deal Tips when a deal turns competitive. Blackbaud reports a 28% higher win rate against top competitors and about 10 hours a week saved for the CI lead (reported by Klue)

Problem

A one-person CI program relied on alerts, Salesforce chatter, spreadsheets and newsletters, took ~10 hours a week of seller pings and left many competitors untracked (reported by Klue)

Workflow

  1. Compete Agent automatically tracks dozens of competitors across products and verticals
  2. Research Mode synthesizes sources and win-loss trends into first drafts of CI content
  3. Sellers ask competitive questions in Ask Klue instead of pinging the CI lead
  4. When a deal turns competitive, a Deal Tip with deal-specific intel is sent to the rep

Human-in-the-loop: The CI lead reviews and publishes drafted content; reps copy and tweak outputs before using them with customers.

Tools & stack

Tools

  • Klue Compete Agent
  • Ask Klue
  • Klue Deal Tips
  • Klue Research Mode

Integrations

  • Salesforce

Frameworks

None listed

Prerequisites

  • Defined competitor set and CI owner
  • CRM integration for deal context
  • Seller enablement on the chat interface

Risks & limitations

Risks

  • Outdated or wrong competitive claims reaching customers
  • Win-rate changes driven by other factors

Limitations

  • Vendor-published; win-rate change is not isolated from product, pricing or team changes
  • Time savings are one person's account
  • Blackbaud also appears in the index for CrowdStrike SOC triage (different use case)

Outcomes & evidence

Reported outcomes

  • 28% increase in win rate against top competitors since implementing Compete Agent; no baseline period or deal count given
    Reported by Klue · Source (klue.com)
  • About 10 hours a week saved for the CI lead
    Reported by Klue · Source (klue.com)

Evidence

Vendors & implementers

Review history

Last reviewed by Research Chief (agent).

  • : Added in batch-14; source fetched 2026-10-16 and key figures confirmed in page text; figures attributed.
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