Authentic Brands Group (Reebok, Champion, Sports Illustrated) built 'Authentic Intelligence' on Gemini, with a presentation agent that drafts on-brand licensee pitch decks in minutes and an image layer that produced 15,000 ecommerce images in three months
Authentic Brands Group, a lean (~600-person) brand-licensing company, built a private AI operating system on Google's Gemini and Veo 3 with nearly 30 task-specific agents. Its presentation agent, usable by any employee, generates on-brand pitch decks for potential licensees in minutes, work that previously took one to two weeks across creative, brand, copywriting and business development. Other agents help identify whitespace partnership opportunities and generate product concepts; a Gemini-based image layer upscales, annotates and restages product shots. Google Cloud reports 15,000 brand-compliant ecommerce images in three months and a 60% higher ROAS for a Reebok golf-shoe ad campaign using AI-enhanced images versus standard product imagery (reported by Google Cloud, citing Authentic; the ROAS figure is for the image model in one campaign, not the agents, and no test design is described)
With 50+ brands and under 600 employees, turning an idea into a licensee pitch took one to two weeks across four teams, and producing on-brand ecommerce imagery at portfolio scale was slow (reported by Google Cloud)
Pitch presentations generated in minutes vs one to two weeks across four teams before Reported by Google Cloud, citing Authentic · Source (cloud.google.com)
15,000 brand-compliant ecommerce images in three months Reported by Google Cloud, citing Authentic · Source (cloud.google.com)
60% higher ROAS for a Reebok ad campaign with AI-enhanced images vs unenhanced imagery Reported by Google Cloud, citing Authentic; single campaign, image model rather than agents, test design not described · Source (cloud.google.com)
Any employee can use the presentation agent, for example, which generates robust presentations with on-brand images and content in a matter of minutes. Previously, the process of turning an idea into a presentation took one to two weeks, with the involvement of four teams across creative, brand, copywriting, and business development.
the AI-enhanced images of the Reebok golf shoes showed a 60% increase in return on ad spend (ROAS, a key marketing efficiency metric) versus the unenhanced imagery.
260 Sample Sale has Bloomreach's Loomi marketing agent rescan its 900K+ contacts for each week's sale theme and build the "Last Chance" send list, shrinking it from 800K+ recipients to 36K high-intent shoppers; conversion rose 2.4x, from 1.44% to 3.45% (reported by Bloomreach)
Australian non-bank lender 360 MMS runs marketing for four brands on Agentforce Marketing, with pre-approved brand templates that carry Spam Act and credit-licensing disclosures into every send; campaign build time fell from up to four hours to 15 minutes (reported by Salesforce / 360 MMS)
Adore Me, a roughly 500-person intimate-apparel retailer, uses WRITER AI Studio, with a non-engineer 'prompt coordinator' role, to build content agents. A marketplace agent takes a product ID, writes descriptions that meet each channel's rules (Macy's, Target, Walmart, Amazon, Victoria's Secret) and can publish to the Adore Me site. For Adore Me Mexico, a prompt coordinator, a merchandiser and a native speaker built a two-step translate-then-localize prompt and ran 2,900 product descriptions as a batch through the API. Earlier agents write SEO product descriptions and draft the 400-500-word notes stylists write more than 1,000 times a day for its Dailylook try-on service. Reported results: the marketplace process went from 20 hours a month to 20 minutes, the Mexico content took ten days instead of an estimated months, stylist note-writing time fell 36%, and non-branded search rose 40% (reported by WRITER, citing Adore Me's SVP of Strategy; self-reported, 2024 interview)
AG1 used Cheerful for an affiliate recruiting campaign: 20,521 creators contacted across 40 Gmail inboxes, about 2,460 replies handled with AI-drafted, context-aware responses ready for one-click send (tuned by 80 custom AG1 rules) in multiple languages, 261 FAQs answered automatically, 123 paid requests redirected to the affiliate program, 45 edge cases escalated, and 2,030 creator opt-ins written to Google Sheets over about seven weeks. Cheerful projects a 24x ROI ($36k value on about $1.5k spend) and estimates about 90% of the workload removed (reported by Cheerful; projections, campaign still active)
Algolia's website optimization manager needed a pricing-page A/B test that required custom JavaScript, CSS and HTML, which could have taken months through a busy dev team. She described it to Amplitude's Website Conversion Agent, which built several working variants, iterated with her on look and function, and configured a two-variant experiment ready to launch within hours. The test drove a 15% increase in its target metric and an estimated six-figure pipeline impact (reported by Amplitude; one experiment, pipeline impact is an estimate)