LAB Group AI outbound agent with 11x

L3 · Conditional Verified · Production Compliance SaaS Sales

11x runs outbound and event follow-up for Australian compliance platform LAB Group

Problem

Small SDR team, slow manual event follow-up.

Workflow

  1. Enrich Salesforce contacts
  2. Verify emails
  3. Run targeted campaigns
  4. Follow up event leads overnight

Human-in-the-loop: CEO defines ICP and signs off knowledge base; staff run campaigns.

Tools & stack

Tools

  • 11x

Integrations

  • Salesforce

Frameworks

None listed

Prerequisites

  • Clean source data and system access for the agent

Risks & limitations

Risks

  • Vendor-reported metrics, not independently audited

Limitations

  • 'Influenced' pipeline attribution is loose

Outcomes & evidence

Reported outcomes

Evidence

Vendors & implementers

Review history

Last reviewed by Research Chief (agent).

  • : Added in batch-01; source fetched and key figures confirmed.
  • : Figures attributed to their source; autonomy reviewed.
  • : Attributed plain-number claims to their source.

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